ELIXR Brand Imagery Exploration

Brand imagery exploration for @elixrcbd.

As a manufacturer of premium, hand-crafted CBD, the ELIXR brand needs to communicate a sense of quality, luxury, and attention to detail, while balancing those sentiments with energy, freedom, joy, and inclusivity. The goal is to connect ELIXR’s brand imagery back to their Vitruvian-inspired logo, which includes the entire gamut of human emotion. ELIXR is for everyone, no matter how you’re feeling.

We think the possibilities for raw, emotional communication are nearly endless.