Vice Versa Print Shop Branding

I've been slowly building my letterpress print shop this last year and have finally carved out the time to finish up branding. Very excited to launch Vice Versa Print Shop soon.

Vice Versa calls to mind the nature of working with reversed elements when relief printing. I wanted a logo that would print well at small sizes with one color letterpress and look the same when viewed upside down/right side up.

More branding shots to come.