Logo Design Concept A for The Torque Team

Logo design concept A for The Torque Team.

The Torque Team is a mechanic based in Mansfield, Brisbane, specialising in service and repair, as well as engine maintenance. They have been in business since 1974, the present owners having been at the helm for 4 years.

With increasing competition in the local area, our goal was to create a brand identity that differentiates the business by appealing to a more upmarket demographic. We will do this by aligning with other premium brands in the industry, inspiring a fresh, modern new logo. Our final mark must be smart, simple and professional, communicating the premium level of service The Torque Team offer.

This first concept draws inspiration from a torque converter and its cyclical shape, the engine part used in the business name. We used bright colours which are appropriate for the sector, yet a point of difference from local competitors. The slight italics on the font imply momentum, fitting for a high performance automotive identity.