PUL Data - Brand Identity

PUL is a modern cloud-based smart software for the poultry sector. My task here was to build an identity for the client and to design the presentation deck.

To design the identity, the focus was placed on the keywords and the main elements that describe the software: chicken, AI/tech and connectivity.

The colours chosen were strong and bold, inspired by the aforementioned major elements, to build a brand that when presented, would stand out visually.