Joyful Juices Lettering Logo

🍓Joyful Juices🍓, a personal project to envision a company that sells fresh fruit juice and smoothies

One thing I really like about this identity design is the alternate icon/pattern that maintains recognizability, yet can fit easily into smaller spaces like bottle caps or patterns

I started this project out of wanting to develop my hand-lettering skills. I started with a few simple sketches, then refined them using tracing paper and finally took them into Adobe Illustrator. See the logo design process on my Instagram.

⏩Need branding for your company or startup? DM me! 😊