Léonard™ · Branding
Werkstatt becomes Léonard Inventive Agency, i had the opportunity to create the new identity.
Duality at the heart of our creative principle but more than a duality, the Léonard logo will illustrate the hybrid structure of the inventive agency.
Behind every problem is a solution. Binary code that reveals itself behind each hybridization.
In reference to Léonard de Vinci, the logo is built around the Fibonacci number and the golden ratio.