PJ's Deliciousness
The client requested an identity and product label for PJ’s Deliciousness - Shito that was clean, simple, conveys quality and that can easily pivot for future products.
Shito is a famous Ghanaian hot chile condiment, akin to a relish, with a deep, earthy, smoky, fishy flavor. The condiment goes beautifully with both fish and meat, and can be served as a side to most dishes. It can also be used for marinating or as a dressing, dip, spread, or topping.
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