New identity Choose

Hi everyone! Our new identity Choose.

A quick overview of one of our biggest projects realized in 2020. A complete redesign of our identity.

We got rid of our soulless “tech-startup side” to start from scratch.

We’ve put our customers and our brands at the center of our thinking. We wanted a more human, modern, and natural feeling. Our new identity shares our two most important values: sustainability and better consumption. The constraint was to offer a strong identity while remaining discreet to let speak the brands we present daily.

We look forward to sharing the rest of our work with you!

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Choose is the place to discover and buy amazing products from unique new brands. We’re exclusively available on iOS and Android.