Klara | Brand Identity

Hey fellow Dribblers!

Here is brand identity for KLARA, an AR application for learning, that depicts 3D models in augmented reality.

I have chosen colors that are modern and reflect clarity. The highlighted “AR” supports direct communication of the app’s function, while the layering of the letters suggests different layers of reality.

The brand identity is also visually connected to KLARA’s sister app, Teemea.

What do you think?