Logo Design

Vidinis Vaiko Pasaulis (translates as - Inner World of a Child) – is a psychology centre for children and adolescence.
The centre provides a psychological support to children, adolescents and their parents, also organizes training for teachers. Its goal is to build and nurture harmonious relationships, between children and adults, to develop communication that meets child's needs, and at the same time to overcome difficulties.
Original logo brief was to create a colourful design that incorporates child’s body or face silhouette, it had to be appealing to children and their parents. At the start our task with the client was to define the colours that will be used in their logo. The key goal was to reflect qualities such as Trust, Openness and at the same time look Playful. Through the process of research, and close work with the client, we have agreed that original brief for their logo is not going to work.
I have taken an opportunity to suggest simpler approach - reduced a palette of colours to three, and used laconic shapes of a brush strokes that a child might have swirled on a sheet of paper. A new version of the logo was the final one.