Logo design for a gift shop

I was approached by my client ‘SilverLine Creations’ to create a logo design for their new gift shop which will specialise in creating home-made treats and boxes, baby hampers, personalised clothing and other merchandise for various occasions.
Their target market would be aimed at females 20+ and children.
The brief given was: simplistic, elegant, classy and feminine.
Working closely with the client allowed me to evaluate their vision. We explored different shapes and colours that would best portray their business. Our finished product incorporated their simplistic elegant vision, applying feminine colours, love hearts and ribbons. I presented many examples to my client and one particular avenue they looked to explore was to incorporate the well-known saying ‘every cloud has a silver lining’ based on their business name. I did this by bringing clouds into the design. The client felt this was too busy and stemmed away from the feminine touch they were looking to achieve. Based on this I recommended using love hearts to add the feminine touch and incorporate into the text rather than stand-alone pictures. This would keep in line with the simplistic elegant logo they were looking to achieve. The client loved this approach.