Kresala | Handmade Jewelry
Kresala is an online handmade jewelry brand. For the graphic image, organic and abstract stains of colors are used that represent the freshness, softness and essence of the sea (the brand's main source of inspiration).
As for the art direction, a coherent aesthetic is achieved with bright images and neutral and natural colors, in order to capture the essence of the brand.
The key values for the development of this visual identity are: sustainability, the sea as inspiration, femininity, Basque roots, simplicity, luminosity, timelessness, naturalness and honesty.
To see the complete project:
https://www.behance.net/gallery/99519425/Kresala-Handmade-Jewelry
art direction
artisanal
branding
craft
creative direction
design
digital design
graphic design
handmade
handmade jewelry
identity
jewellery
jewellery online
jewelry
jewelry branding
joyería
natural
online shop
photography
simple
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Posted on
Nov 20, 2020
More by Ainhoa Urigoitia View profile
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