Solmonese Wallet logo design

The creation of this brand was intense and a bit complex.
The Solmonese company produces men's and women's leather wallets since 1970.
I was called to create the new brand but the company executives didn't have a clear idea about. They just wanted to have a strong character that somehow mirrored them.
After a long brainstorming in which about twenty ideas were proposed to me, we skimmed and arrived at a synthesis.
The symbol we have chosen is a ram's head, a symbol of strength as well as a zodiac sign of the founder of the company (Aries).

Take a look to the others pics related in my portfolio.