Pureté

Pureté is a basic daily skincare system. The product line consists of pure ethical formulations. The audience of the brand is men and women who living in a big city and leading an active lifestyle.
The design was chosen clean, minimalistic, and neutral to continue the brand's idea of gender-equal care. Since the main ingredients in cosmetics are of plant origin, green was chosen as the main color, which was complemented by a natural texture.