Afrimed branding

Hi guys!

Here's the Afrimed branding! For the identity we developed a visual language that represents the spirit of this health initiative in Africa. For the logo, we used as a reference an African animal, united with water as a symbol of life and a heart that stands for care and nurture. The colors, green and blue, are similar to those in nature and also are associated with hospitals and medicine. We also created a series of illustrations and graphics that give this brand a playful and cutting-edge character.