Aesthetic Universe Logomark
Aesthetic Universe is an apparel line for the active male and female. Garments are limited batch and handmade to fit specific body types as the owner found that although most fitness apparels have various sizes, within those sizes are multiple body structures that make each fitting unique.
The owner loved the boldness and sharp lines of the Retro-fit "R", so I kept the same thought process in his identity. The brand caters to individuals wanting to take their fitness goals to the next level. To achieve this, I kept the AU logomark sharp but softened the outer corners to appeal to both sexes.
Client: Aesthetic Universe
Deliverables: Logo, Apparel
Location: St. Michael, Barbados
Created: May 2017
See the full case study: Aesthetic Universe