Press Page

In product development value communication is an ongoing process. It is not just about shouting out about what you are providing. But there are many elements attached to it because it is about maintaining customer relations. And thus online public relation is a big part when it comes to engagement. It is the way to educate the potential user about the status quo of your organization. And thus it becomes a one-stop-shop.

Then how to use this to communicate more through one consolidated online page? And thus it could be the best move to take an advantage of the multitasking aspect of the press page while growing and sustaining. Thus it becomes an important part of the marketing mix.

But how does it actually helps in making successful product placements? is the next thing to ask. On meta-level, it becomes a one-stop-shop but if we look closely it can be used as a building block;
-for gaining credibility by showing the sources that are talking about you and this could help the targeted audience to know more.

-It helps in bolstering the brand identity

-Also, it can be the single potential reference point for wide media coverage to maintain a long-lasting relationship

-On the other hand, it helps in pitching your progress to the media.