Another Unchosen Brand Direction for Liberation Barbell Club

An unchosen brand direction for a weightlifting gym based in Austin, TX.

The goal was to create a brand that felt drastically different than the stereotypical gym brands that are overly masculine for a brand that felt more community-centric and inclusive. This direction uses a bold color palette with fun brand elements and a shape-based pattern to highlight a diverse range of people and reasons for weightlifting.

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