Collective branding

Had the privilege of working w/ some of the most talented designers @jip and @Rogeroddone on Collective.com branding.

Process - Competitive research - Moodboarding - Visual style - Conceptual territories - Exploration - Definition

Competitive research - Gain visual understanding of competitors - Identity opportunities to create differentiation

Moodboarding - Gain visual alignment - Inspire the creative process

Visual style - Approachable - Intelligent - Trustworthy - Confident - Simple

Conceptual territories - Collective empowerment - "Together, we're unstoppable" - Connections / partnerships - Support / infrastructure - Moving forward together

Exploration - Diversion: Creative explorations of different representations of brand pillars - Conversion: Selection of those that represent better - Finalization: Pick a final logo to be the center of the brand

Definition - Define the logo, colors, fonts and their applications