powerfish logo for wireless charger made with fish leather

The Brief
Powerfish is a premium brand of wireless chargers from Iceland that is made from locally sourced aluminum and fish leather from responsible fishing industry. The brief of the project was to build a brand suitable for the Icelandic premium market, starting with a logo, developing sustainable packaging, and finishing with imagery that represents the product online.

The Solution
The 3 circles represent the wireless waves, but also the waves left by the fish on the surface of the water. A minimalist Nordic style packaging design that highlights the product.

Client: Powerfish, Iceland
Services: logo design, packaging design, product imagery

See full project here: https://horeagrindean.com/powerfish