Gramena - Stationary

This is one of a couple of brand identity mockups I created for Gramena - a trading company in dairy products.

The client wanted to stay away from obvious shapes such as cows or grass, and wanted a modern, fresh look & feel for their brand. The negative space in the logo is a drop that emphasizes the liquid state of milk, but also the shape of almond - one of the ingredients they are trading in.

Even though this concept was rejected, it's still one of my favorites.