Scoti Tours - Branding, Identity & Logo Design

This is the first part of the branding for Scoti Tours. Here, I explore the initial branding materials for this tour company that would operate in Scotland, United Kingdom.

For this concept, I started looking for ideas that would relate to the client. I started sketching different ideas about elements that make Scotland unique, and I ended up liking the combination of mountains and highlights. Despite this not being the only attraction, this perfectly captures the client's feel and look. Scoti Tours desires to be adventurous, mysterious, and yet sophisticated.

The final product of this logo is essentially derived from the inspiration above, plus colors that play along with the same theme. The blues pay homage to the skies and bodies of water and history. Green is for the highlands, trees, and beautiful scenery; and purple is for sophistication, grandeur, and magic.
If you like what you see, please show some love by hitting "L", and/or provide any constructive feedback! ❤️

For more information, visit:
http://wolfdigitaldesigns.com/scoti_tours.html