Biossance.com loyalty program icons: Clean Crew™

One of the biggest Biossance initiatives. I was responsible for researching, creating the visual strategy, building the user journey, and the project landing pages (wireframes, interactive prototypes, mockups, final UI design). Also, worked with cross-functional partners and art directed other designers to create the launch campaign and triggered emails, keeping visuals consistent across all marketing channels.

Above, you see the logo and some of the icons I've created for this initiative.