PinkBlush Photo Shoot
PinkBlush was the inaugural project to fully run through our revamped, intensified branding process. The result is one that we're all uber proud of: an enhanced brand experience strengthened by a robust brand story and methodically defined brand strategy.
Thanks to @Matt Yow for his brilliant design support as well as for sharing in my love of deconstruction, analysis, and reconstruction. Thanks to the lovely @alicjacolon for capturing the brilliance of the end product as only she can. And, always, props to our fearless leader @Bill S Kenney who supported and guided us every step of the way.
branding
brand story
brand strategy
collateral
discovery
fashion
feminine
flirty
focus lab
maternity
photography
pink
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Posted on
Feb 28, 2014
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