Special offer

While building products we are also thinking about how we are communicating the value. This is one of the prime pillars in building a successful business. But at the same time as a problem solver, we must think about how the customer is persuading it. Like this, we must have that empathy build in us. Because while making the deals and making the viable products it should be positively influencing the end user. Thus the conversion rate will be higher. Hence it is very important to think about how we are nudging the user in the designed path. For this, we must think about what affects consumer behavior and with respect to that we must set up the context.

Making offers work on similar lines. It is an effective way of using the scarcity bias and strategically implanting inside the user without talking about it. Maybe it is access limited, quantity, or time-limited. If we know exactly what is the best fit for that context we are automatically taking care of the conversions.