Ember + Zest Logo

'Ember+Zest' is an Entity that focuses on Wellness and Nutritional care. Ember refers to the glowing ashes in a dying fire, and Zest, though has a primary meaning of enthusiasm/energy, it also means the outer colored part of a fruit's peel, which is how it is deciphered here.
Unlike my usual logo designs, this is a different approach that I have taken, developing a horizontal logo with the primary letters of the brand name, E+Z. The 'E' symbol takes the form of a 'Sun', which is a universal replica of beauty/glow herein referring 'Ember' and 'Z' replaced by a 'Fruit' symbol, representing Zest, as in food nutrition and wellness.
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Behance | Instagram