Delaware SPCA - logo design

This logo was created to help the rebranding efforts of Delaware SPCA, and was a satisfying collaboration with this organization and their worthwhile cause! The challenge was to leverage the paw print element from their previous identity, but create a fresh look. Several rounds of creative and variations (two alternate examples included) were presented for approval. After approval, files were supplied for branding of their promotional and informational media. Ongoing art direction and creative service case studies can be found here.