Hellbent Design - Rebrand
New logo design created in a recent rebrand I made on my personal freelance Graphic Design enterprise.
The hashtag is to symbolise the social and digital media aspects of my work. Also incorporated with the shadowing is the shape of a "H" for 'Hellbent', taking the hashtag from a common symbol creating something much more symbolic.
I went with a strikingly bright neon-yellow to boldly stand out, and to contrast it I used a very simple sans serif font. I also replicated the shadow emulation style from the hashtag over to the letting of 'Hellbent' to compliment the unity provided by the hidden "H" in the icon.