Angewear Milano - Branding
Angewear is a new men's fashion brand with an edgy and young feeling. It's designed to appeal to the new generation. We are commissioned to create a brand identity from scratch. The visual identity takes its cue from the brand vision, a modern and bold brand that keeps growing.
The modernness is expressed through the overall brand image, from the font selection, minimal but high contract color palette, to the imagery. Angewear's typeface is customized based on Basier Circle, a simple but full-of-detail sans serif. The brand colors are pure black and white.
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