SaaS application design - Business intelligence platform

We are available for UI/UX design projects

This SaaS app was envisioned as a platform to present data on a city that would enable its users to analyze graphical representation and examine geographical location data, citizen engagement, crime rates and parking violations.

The client’s goal was to create a web app more powerful than a standard business intelligence application, which they could then market to city municipalities across the globe. In order to do so, the idea was to think beyond existing static dashboards of data. They wanted it to provide “Insights" to key stakeholders in a consistent manner. So, what is an Insight? An insight could be any kind of chart (example: bar chart or line chart), number, text, map or table.

Keeping in mind the platform’s future growth, the client wanted to automatically create insights through algorithms (anomaly detection and predictions) and not just by pre-configuring them for one dashboard.

They wanted users to be able to share these insights on Slack/Cisco Spark, tweet them, save them to a personal dashboard to for closer observation or be pushed out to people automatically through text message.

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