50 Causeway

A while back we had the opportunity to rethink the brand strategy and refresh the identity for the yet-to-be-built residential component to the Hub on Causeway, Hub50House.

As part of the exercise, we helped the team at BXP lean into their address, 50 Causeway, and utilize this as a distinctive element across the brand.

It's been amazing to see where our team has taken the brand and the ways in which this custom "50" has been used, from multi-story signage to custom chocolates and everything inbetween.