Logo identity ( tokyobike)

Good day everyone

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tokyobike indonesia 🚲
( @tokyobikeid ) Rebrand

By @waelf.design 🖤💛

It’s Japanese independent bike brand built based on the concept of “ Tolyo Slow “ .

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what is “ Tolyo Slow “ it’s also a small independent japanese bicycle company founded in 2002 and the initial goal was to sell bikes “ for the city “ .

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How i came out with the idea or why i choosed this company?

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I was searching on IG and FB of some companies that dont have an icon or as we say it’s some of the brand that calls you to rebrand them ! dont know why but it does happen 🙌🏻 this is one of those 🤗.

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So first i worked to replace the font with sonething more classical and not boldy cause these type of bike 🚲 are classical and i choosed it to be italyc to have the spirit of that kind of bikes .

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I worked first on the shape of a bike and later i will share with you guys the sketches of it and tryed to make a combination between the initial letters of Tokyobike and Indonesia and also the shape of a bike ! and you can see the results awesome right ?