Modern Upscale Logo Concept For Cosmetic Brand

Check Project Out Here : https://www.behance.net/gallery/104841653/The-Succulent-Soapery-Branding-Logo

I wanted the brand to have a feeling of warmth, which comes in through both the colour palette, the simple serif font, the handwritten font and the less overpowering floral illustration which brings it all together.
I created an alternative, simplified version of the logo, and submark designs, as well as the isolated floral illustration. For the colour palette, the cream on green, and the green & charcoal on cream, the scope is to have variation within the brand, whilst remaining consistent across all areas including social media.