Park City Bike Demos Rental Site

Park City Bike Demos disrupted the traditional brick & mortar bike dealer model by taking a delivery and demo first approach to rentals and sales. As such, they needed a digital presence to enable customers to reserve and purchase bikes while on vacation, and therefore more likely to be browsing from a mobile device.

MY ROLE:

As the lead-designer on the project, I helped conceptualize the sales and reservation funnel while establishing an intuitive, mobile-first interface for technical product research as well as reservation rentals.