Little Johnny Baby Food Logo Concept

Little Johnny's Baby Food Co is a Clean, Grass-fed, Pasture Raised, Free Range, Gluten Free, From Farm to Food brand. For their preferred logo design, They wanted a baby standing with or wearing a construction hat to signify the brand's intellectual growth.

My outlook on my design was to make the logo fun and eye-catching while still featuring these elements the brand wanted.

I went with a baby sitting on a construction hat which I knew would be a very different yet accommodating approach. For my font choices, I wanted something playful but not too playful to take the attention away from what the brand offers eg If the logo would be placed on food packaging. I opted for a warped text for the main and a simple spread out format for the tag line making them both very readable and recognizable.

Check out my entry here : https://99designs.com/profiles/4315496/designs/1743166