FM Brand Manual + Brand Patterns

FM simplified their name from Featherston Media to FM and they came to us for a logo with the same level of simplicity.

Brand Manual: It’s important when branding a large company that many creative teams will touch to create a standard set of rules so that there is brand consistency. One visual voice for all media extensions.

Brand Patterns: Brand patterns make a bold brand statement that is recognizable at a glance without having to put a giant logo on every brand touch point.