NEWSIDE Complex branding

Task:
Complex branding and advertising campaign for new gated community.
Solution:
When creating positioning, we laid down the idea that a personal home is not just a property or territory. People around play an important role. There are no “just neighbors”, and they are not accidental here. These people with the same status, lifestyle, and high demands on life quality. The key elements in the implementation of the strategy were the general statute (rules of the town) and the council of the town.

This approach is fundamentally different from other gated communities. Therefore, the name is fully justified - NEWSIDE. We are something new, unlike others. And since our target audience is self-confident, has its own opinion, here everyone sees their new side. A new side of happiness, status, success. A new side of life in general. The slogan is based on such a concept: “A new side of life”.

But visually it was important to show the confidence and reliability of the brand. The modern and at the same time mature NEWSIDE corporate identity conveys the image of new standards of life, comfort, and stability. Restrained and status, it seems to reflect the character of the inhabitants of the town. We declare loudly - it is comfortable and reliable with us!

The NEWSIDE logo is a unique character style. There are several variations of writing: with a slogan and without a slogan. A variety of color combinations help to use the logo in various combinations.