Nashville Extension Lab

The goal for this client was to design a logo system that would match their flagship in Nashville, Tn.

High-end extensions and blow out bar, that is also that very specific youthful and trendy energy that Music City is known for.

We showed the client 3 initial comps and decided on one to revise and massage into their final logo. As happens sometimes after living with it for a couple weeks we decided it wasn't hitting the mark and we went completely back to the drawing board and the logo above is the final.

Its hard to swallow sometimes that after weeks of work you don't have a finished product yet... But if you get there in the end none of that previous work was a waste of time, just a learning opportunity.