G - G E N E S I S

Branding - Automotive Series

Playing around with different reveal styles and effects for some clean, clear and fresh branding animations!

Before the iconic winged Genesis logo was unveiled, Genesis vehicles sold in the U.S. sported the "H" found on other vehicles built by Hyundai. Meanwhile, Genesis cars sold in other countries came with the winged logo. Buyers in the U.S. were given the choice between the familiar "H" logo or the winged logo when they purchased a new Genesis. As it turns out, around 20% chose the winged design vs. the "H."

Concept project only & not affiliated with any official brand! :)