músi.cat

músi.cat is a catalan music social network. In addition to an identity redesign, according to a new approach to the branding attributes, a narrative that links different communicative elements, a new conception of interaction and a user recruitment campaign proposal were developed. The water reference comes from the brands vision to "liquify" his medium, creating a linking point to all actors in the music field, and at the same time an open space to all society.