Fashion Wanita Homepage - Tokopedia

Hello everyone, we're back again 👋🏻

If you've ever seen my last post about Fashion Wanita Homepage, there's an update for you!

As the highest performing category landing page among Tokopedia's categories, we found that Fashion Wanita is still lacking in engaging their users, particularly when we target female audience.

Here are some improvements I made to give a better experience.
- Less is More: I keep the banners simple. The landing page should look and feel beautiful yet easy to navigate.
- Engaging copy: By the way woman generally like mixed language copy when english and Bahasa used together.
- Image is the key: Good quality images definitely will draw attention to the call to action button. It helps guide the users' eye to the most important thing on the whole page.

What do you think? Let us know by leaving a comment below and don't forget to hit us up on Instagram @tokopediadesign too!

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Kudos to the amazing team below
UX Designer: Visi Dikara
UX Writer: Saviq Bachdar
UI Designer: Adhe Kurniawan
Creative ,PM & another team