Kathmandu Supermarket

Kathmandu Supermarket is a grocery supermarket store destination located in Kathmandu, Nepal offering dining and recreational options for a nation wide target demographic. The client objective was to create a brand identity that aptly translated the friendliness atmosphere Kathmandu Supermarket was striving to create.

A deeper understanding of the target audience led us to create a visual and verbal identity with a view to brevity and clarity. The brand language was convivial and the communication was immediate. We visualised Kathmandu Supermarket as a place where visitors can browse groceries in a convenient way.

Integrating the brand’s identity across various collateral and also in the space, proved to be experimental, rather than obvious. These began to layer into a playful design language, creating interesting visual & verbal expressions, spearheaded by emotive and enthusiastic copy writing. In the end, a pithy approach to Dash helped us create a wholesome and fulfilling brand experience.