Semiotics Booklet

Jumping off the Swiss background
of Ferdinand de Saussure, who is an
integral part of the text, this design is
inspired by the simplicity and the use of
white space in International Typographic
Style. The pink halftones paired with
sleek black and white images provide
interesting graphics. Orange pull-quotes
guide the reader and help break up the
body copy.

Text is from Visible Signs: An Introduction to
Semiotics in Visible Arts, by David Crow.