Bonza Boulders

I wanted to prove that people are more likely to buy something with a better looking design, so I made a few fake cereals and put them on the shelves of Tesco when nobody was watching and waited for someone to pick them up. (Inspired by the inception story of Gü puddings)

Bonza Boulders was the name-brand favourite of the 3 fake cereals. Goes to show that company reputation will always impact sales. Made in Adobe Illustrator.

Let me know what you think!