National Center for Employee Ownership Website

The new nceo.org helps employee ownership thrive with a bright palette, people-centered imagery, and a renewed focus on connecting users with resources. Broad content restructuring allows the design to deliver a scannable, easy to absorb experience that highlights key publications, trainings, and events.

NCEO has a passion for employee ownership advocacy. Stakeholder interviews, voice & tone discussions, comparative analysis, group sketching sessions and more — all conducted in-person with key NCEO staff — helped to bring that passion to the design process and ultimately to the end user.

The design promotes memberships, newsletter subscriptions, and sales with persistent calls to action, clear messaging, and goal driven interactions that blend seamlessly with the NCEO’s desire to keep people first.

Check out other projects I’ve worked on with Aten.