Apfel Group - Branding and webdesign creation

Rebranding a group of companies Apfel Group
OBJECTIVE
The rebranding of a group of companies that provides a set of services for the installation of engineering systems in commercial and industrial buildings: shopping and entertainment, office complexes, logistics centers, industrial facilities.

OUR GOALS
To provide a new image to a group of companies united by a single brand, including naming, corporate identity, and representation on the Internet.

NAMING
We suggested several options for company names, which play out the name of the owner.
The client chose the name “Apfel-group”.
The corporate unit we developed is a single composition consisting of a logo and a slogan.

THE CORPORATE STYLE
A brand book we developed includes the corporate style for business documentation, printing materials, as well as branded overalls.

DESIGN CONCEPT
After developing the idea and functional website
prototype, we suggested a design concept that fully met the demands of the customer

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