Product Detail Page, Overtone
During this rebrand, I wanted to pay close attention to the customer journey — designing the best experience possible for all individuals visiting the site.
My favorite differentiator from Overtone's current product detail experience is the interaction a user can have with the product photos. 😍 (The layering effect is an extension of the root concept of this redesign: The physical and emotional experience of achieving a better you.)
I've always believed product pages should have the answers to all of your most burning questions, as well as offer advice that you didn't even realize you needed.
Check out the full design study at ds.link/overtone
