Freight First | Day 4 - 30 Day Logo Challenge

Freight First is an intermediary freight broker between a shipper who has goods to transport and a trucking company who has the capacity to move their product from point A to point B. They specialize in finding optimal routes for sensitive cargo that requires ongoing monitoring and comprehensive insurance coverage.

My concept to this logo is incorporating the highway into double letter F to show that their company specialize to find an optimal routes into their transporting/shipping services.