Minute Cycles

I had the pleasure of adding motion to the work of Joachim Baan. He designed the brand identity for Minute Cycles, a new type of bicycle that was presented in Amsterdam last week.

The form of logo is abstracted from a front wheel. To make that the leading factor in the animation as well seemed most appropriate. Honoring the minimal design, the animation was restricted to only position and rotation. This ensured no new shapes were added to the design. By playing with rotation and contra-rotation, a simple but elegant motion system was created.

More here: http://www.calango.nl/categories/motion/minute-cycles