Yoga 30 [Unused]

Unused logo concept for an online service that provides subscribers full access to a range of yoga classes. This mark was designed to modernize and simplify the Enso, or a hand-drawn circle based in Zen Buddhism that represents "a moment when the mind is free to let the body create". The art of drawing the Enso is a disciplined practice in Japanese ink painting that requires skill, focus, and self control - similar to the art of yoga. Based in similar roots, we used this less famous symbol to represent yoga in a way that respects and admires the art of what you do and what you have to offer potential customers. By approaching it in a modern, minimalist way we can create a brand that offers peace and balance as well as discipline.

Design done during my employment at DesignFluxx.